Web Platform Announcement Graphic

This article covers the following topics:

Overview of the New Features

We have added two new features to the SEO (Search Engine Optimization) functionality in the web platform.

  1. The ability to add a "Original Source URL" (also called a "canonical tag") to the meta data. This points the search engine spiders to the master copy of the content.
  2. The ability to select the "Hide From Search Engines" option, which adds a "no index tag" to the meta data. This tells the search engine spiders not to include this page in their results.

SEO Features Update

When the New Features Will Occur

These features are available now across all four content types: article, page, person, and event.

Benefits of Using Original Source URLs

(Also called a "canonical tag") the Original Source URL adds a single line of code (or meta data) that tells the Search Engine Spiders that this content is actually copied or reposted from somewhere else. For example, if you want to repost an article published elsewhere, the Original Source URL ("canonical tag") will tell the search engines that this page is just a copy and the spiders should index and feature the original source in their results.

It's important to do this so the site that originally published the content owns the ranking in the search engine results. It also helps avoid duplicate content issues, which can hurt a site's reputation and impede its ability to rank.

Too add a "canonical tag" to your content, simply input the full URL of the content you're reposting in the "Original Source URL" field. 

Canonical Tag Functionality Example

How to Hide Content from the Search Engines

The "no index tag" is a single line of code (or meta data) that tells the Search Engine Spiders that they should not include this content in their results. It basically means Google and the search engines will ignore this page and it won't come up when people search for it online. It's useful for archival or out-of-date content, administrative content, as well as log-in or confirmation pages.

Too add a "no index tag" to your content, simple select the "Hide From Search Engines" option, which is directly under the "Original Source URL" field.

No Index Tag Functionality Example

Important Note!

Do not use both these features at the same time!! 

Use the Original Source URL ("canonical tag") option if you want the Search Engine Spiders to crawl the page but understand it's a copy or duplicate of another URL.

Use the Hide From Search Engine ("no index tag") option if you want the Search Engine Spiders to ignore the page--even though it's unique content--so it doesn't appear in their results.

Additional Resources

SEO Co-working Sessions 

Register for the next SEO Co-working Session for answers to your questions about this update.

Register for Coworking Sessions