In this article:
What Does It Mean?
If you recently tried to edit a page on the web platform and received an "SEO Notification Message" here's why...
Behind-the-scenes, the digital team's SEO experts have been hard at work. We have been selecting important web pages across the health science ecosystem and optimizing them for high traffic keywords.
That includes carefully adjusting any and/or all of the following page elements:
- URL
- Title Tag
- Meta Description
- Headers (H1, H2, H3, H4)
- Media Filenames
- Media Alt Text
- Off Page Hyperlink Text
- and more...
In rare cases, the SEO team might have even adjusted paragraph text to include the page's target keyword.
Why Is This Important?
These optimized web pages are ranking highly in Google (and the other search engines).
That means these pages are driving a significant amount of traffic to our websites, thereby increasing brand visibility for UCLA and positioning us as a go-to authority on a wide variety of topics.
Making changes to an optimized web page risks undoing important SEO modifications, which will hurt site rankings, decrease online visibility, and reduce web traffic.
Check out this SEO case study on how quickly we were able to improve a page's ranking by simply optimizing the title tag.
Next Steps
If there's an urgent need to edit the web page, you can and should proceed with the update, though we request you use the "contact us" link to inform the digital team of the edits you will be making.
(Examples of urgent updates: correcting a typo, removing a person who is no longer associated with the organization, updating text to reflect new branding, etc.)
If the need to edit the web page isn't urgent, we suggest using the "contact us" link to reach out to the digital team so we can review the proposed changes and identify the best course of action.
SEO Co-working Sessions
Still have questions? Register for the next SEO Co-working Session to learn more about how SEO can benefit you.
