Example of a search page on the Web Platform with the meta description displaying

This article covers the following topics:

Overview of the Changes 

Users will be required to complete the meta description field on all Web Platform sites. Completing the meta description has significant importance across various aspects of website management. Primarily, it contributes to Search Engine Optimization (SEO) efforts by providing a succinct summary of the webpage's content, influencing its visibility and click-through rate in search engine results. A well-crafted meta description enhances user experience by offering users a preview of the content on the page, aiding informed decision-making before clicking through. Social media sharing is also positively impacted, as engaging meta descriptions accompanying shared links can enhance visibility and encourage interaction on social platforms. The meta descriptions play a crucial role in optimizing internal search functionality within the website, guiding users to relevant content efficiently and enhancing their overall browsing experience.

In summary, completing the meta description is essential for optimizing search engine visibility, enhancing user experience, increasing click-through rates, reinforcing brand messaging, improving social media sharing, and optimizing internal search functionality. It serves as a concise preview of the content on webpages, influencing users' decisions to click on the link and engage with the website, both externally and internally.

When the Changes Will Occur

This change is in effect now.  

What’s Changing

When creating or updating any content type (Article, Event Page, or Person) on the Web Platform, you will be required to complete the meta description field. To learn more about the meta description field, visit the Search Engine Optimization (SEO) page. 

Additional Resources

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