URLs

What is a URL?

A URL (Uniform Resource Locator) is the unique web address used to identify and locate a specific page, file, or resource on the internet. URLs allow users and browsers to access content online by specifying where it is stored and how it should be retrieved.

URL Structure​

  • Each part of a URL is separated a slash (/) and represents a “level” or a page within the site ​

  • Example: https://www.uclahealth.org/patient-resources/prepare-your-visit/​

  • /patient-resources = a section of the site​

  • /prepare-your-visit = a page within that section​

Hierarchy and Organization​

  • The more slashes, the deeper the page sits within the site structure​

  • Top-level pages have shorter URLs; nested pages have longer URLs​

How Web Platform Health System Manages URLs​

  • The site automatically generates the URL based on the page location in the site structure​

  • Moving a page in the Web Platform Health System can change its URL​

Shortened URLs

Vanity URLs​

A custom, easy-to-read web address that is memorable and meaningful​

  • Vanity URL: uclahealth.org/SMPathway ​

  • Full URL: uclahealth.org/hospitals/santa-monica/about-medical-center/building-pathway-care​

Use Cases​

  • For long-term projects ​

  • Initiatives where the URL will be used repeatedly over time​

  • Department or program pages that are located deeper within the site structure​

Key Benefit​

  • Makes URLs user-friendly and easier to remember​

Shortened URLs​

A custom, easy-to-read web address that is memorable and meaningful​

Use Cases​

  • Tracking clicks and user engagement (analytics)​

  • When a long URL is cumbersome or difficult to share​

  • Print materials​

  • Short-term projects​​

Key Benefits​

  • Easier to share​

  • Allows tracking​

QR Codes​

A scannable code that links directly to a web page​
​

Example of a UCLA branded QR code

 

​Use Cases​

  • Printed materials like posters, flyers, or brochures​

  • In-person events so users can quickly scan with their phone​

  • Links to forms, surveys, or specific resources​​

Key Benefits​

  • Easier to share​

  • Allows tracking ​