As the Director of Digital Strategy in the Dean’s Office at UCLA Health, Kristen leads a dedicated multidisciplinary team focused on the academic and research sectors of one of America’s foremost health systems. With an impressive background spanning over a decade in digital transformation, customer experience, and user-centered design, Kristen has adeptly steered strategies that bolster audience engagement and drive revenue growth. She has also been instrumental in launching data-informed marketing initiatives and developing products that resonate with users.

Recognized for her ability to enact change and serve as a reliable advisor, Kristen is often called upon by senior leadership to shape and guide the strategic direction and product strategy for crucial organizational projects. Her leadership style is characterized by a commitment to servant leadership, where building high-performing teams through trust, valuing diverse perspectives, and aligning towards common goals under a shared vision is paramount.

Kristen approaches problem-solving with a blend of creativity and analytical precision, adept at finding solutions in complex and competitive settings. This involves setting strategic visions, identifying challenges, utilizing analytics, and fostering collaboration with cross-functional partners to achieve success. Driven by a passion for enhancing healthcare outcomes and patient experiences through innovation and teamwork, Kristen finds profound satisfaction in her work.

Advanced Certified Scrum Product Owner (ACSPO)
Scrum Alliance

User Experience (UX) Certification
Nielsen Norman Group

Certified Scrum Product Owner
Scrum Alliance

Certified Scrum Master
Scrum Alliance

2021 eHealthcare Leadership Awards

  • Platinum Award – Best Overall Internet
  • Platinum Award – Best Site Design
  • Platinum Award – Best Rich Media

2020 Shorty Awards Finalist: Digital Pivot, 13th Annual Shorty Awards 

2019 Larry L. Sautter Award: Innovation in Information Technology, Silver Award, UCOP

2020 - 2021 Steering Committee Member

Cultural North Star, David Geffen School of Medicine at UCLA

2019 Fouding/Steering Committee Member 

Women in Tech Health, UCLA (WITH-U), UCLA Health Information Technology