Kristen Lineberger

As the Director of Digital Strategy in the Dean’s Office at UCLA Health, Kristen leads a dedicated multidisciplinary team focused on the academic and research sectors of one of America’s foremost health systems. With an impressive background spanning over a decade in digital transformation, customer experience, and user-centered design, Kristen has adeptly steered strategies that bolster audience engagement and drive revenue growth. She has also been instrumental in launching data-informed marketing initiatives and developing products that resonate with users.

Recognized for her ability to enact change and serve as a reliable advisor, Kristen is often called upon by senior leadership to shape and guide the strategic direction and product strategy for crucial organizational projects. Her leadership style is characterized by a commitment to servant leadership, where building high-performing teams through trust, valuing diverse perspectives, and aligning towards common goals under a shared vision is paramount.

Kristen approaches problem-solving with a blend of creativity and analytical precision, adept at finding solutions in complex and competitive settings. This involves setting strategic visions, identifying challenges, utilizing analytics, and fostering collaboration with cross-functional partners to achieve success. Driven by a passion for enhancing healthcare outcomes and patient experiences through innovation and teamwork, Kristen finds profound satisfaction in her work.