Kristen Lineberger

As the Director of Digital Strategy in the Dean’s Office at UCLA Health, Kristen leads a dedicated multidisciplinary team focused on the academic and research sectors of UCLA Health's portfolio of work. With a background spanning over a decade in digital transformation, customer experience, and user-centered design, Kristen drives strategies to bolster audience engagement and drive revenue growth. She has also been instrumental in launching data-informed marketing initiatives and developing products that resonate with users.

Kristen approaches problem-solving with a blend of creativity and analytical precision and is adept at finding solutions in complex and competitive settings. This involves setting strategic visions, identifying challenges, utilizing analytics, and fostering collaboration with cross-functional partners to achieve success.