Kristen Lineberger
Senior Director, Web and User Experience, UCLA Health + DGSOM
UCLA Health/DGSOM
10833 Le Conte Ave
Los Angeles, CA 90024
About
As Senior Director of Web and User Experience (UX) at UCLA Health, I lead cross-functional teams dedicated to transforming both the patient and academic experience at one of the nation’s leading health systems.
With over a decade of expertise in digital strategy, customer experience, and user-centered design, my teams focus on creating seamless, customer-first journeys that drive engagement and enhance performance. The work is centered on fostering collaboration across departments, aligning customer needs with innovative solutions, and continuously improving outcomes. By leveraging data, overcoming obstacles, and empowering teams to act on a shared vision, we ensure that every initiative is both strategic and impactful.
At UCLA Health, we are committed to shaping the future through continuous innovation and delivering exceptional experiences at every touchpoint.
Education and Degree(s)
Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management
2024
Advanced Certified Scrum Product Owner (ACSPO)
Scrum Alliance
2023
User Experience (UX) Certification
Nielsen Norman Group
2020
Certified Scrum Product Owner
Scrum Alliance
2020
Certified Scrum Master
Scrum Alliance
2019
Honors and Awards
2025 GIA Awards for Excellence: Gold, Print and Digital Publishing, Internal Audience Unifying Voice: Empowering Internal Communications with Branded Workspaces
2025 eHealthcare Leadership Awards: Platinum, Best Landing Page or Microsite: One destination, every joint: Unifying UCLA Health Orthopedics & Sports Medicine online
2021 eHealthcare Leadership Awards
- Platinum Award – Best Overall Internet
- Platinum Award – Best Site Design
- Platinum Award – Best Rich Media
2020 Shorty Awards Finalist: Digital Pivot, 13th Annual Shorty Awards
2019 Larry L. Sautter Award: Innovation in Information Technology, Silver Award, UCOP
Membership and Service
2020 - 2021 Steering Committee Member
Cultural North Star, David Geffen School of Medicine at UCLA
2019 Fouding/Steering Committee Member
Women in Tech Health, UCLA (WITH-U), UCLA Health Information Technology