Best Practices for Creating a Person Profile

This checklist is to help ensure that when you are drafting and building your page, you are creating the content appropriately. This list is an overview of the steps needed, but, if you have any questions, please join a Co-working Session. The checklist has been broken into sections. Depending on your level of experience, you may not need to use all sections. If you are new to creating content on the Web Platform, we strongly encourage you to follow each step.

  1. Create your person (Content > Add content > person)
  2. Add a Display Name
    Note: This should be the person’s first and last name, and credentials. The person name may be cut off if your event title is too long.
  3. Add a Portrait Image
    Note: When the person profile is displayed, the image will be a large size on some pages. You must upload an image of good quality. If you do not have an image, search for “nophoto,” and use the UCLA U logo.Add title

  4. Add the Person Title
    Note: If the person has multiple titles, separate the titles with a comma.
  5. Add a Redirect to Profile URL
    Note: When this field is completed, when a user goes to the person page, it will automatically redirect to the other profile. You are only able to redirect to UCLA profiles or UCLA Health profiles. The URL must be in the following format: http://example.com.
  6. Add an Email Address (Optional)
    Note: You are only able to add one email address.
  7. Add a Phone Number (Optional)
    Note: You are only able to add one phone number.

  8. Add a Website URL and Link Text (Optional)
    Note: The URL must be in the following format: http://example.com.
  9. Complete the following fields as needed:
    Note: Learn more about the text editor.
    • Bio
    • Education and Degree(s)
    • Honors and Awards
    • Publications
    • Membership and Service
  10. Search Engine Optimization (SEO) Section
    • Add a Target Keyword
      Note: This is the search term or phrase people will Google to find this web page.  
    • Add a Meta Description
      Note: The short summary displayed underneath the URL in Google’s search results as well as the Web Platform search page.
    • Add Social Media Image (optional)
      Note: This is the image displayed when this page is shared to sites like Facebook, Twitter, etc.
    • Add an Original Source URL (optional)
      Note: If this content is being reposted, please enter the URL of the original source material so the search engines know which version is the “main” copy. 
    • Select Hide from Search Engine (optional)
      Note: Select this option to prevent search engine spiders, like Google, from crawling this page and adding it to their search results.
  11. Sections (Medschool Only)
    • Select the appropriate site access
      Note: Selecting any option other than “Default” will restrict editing access to the event.
  12. Search Listing Options Section 
    • Select the appropriate event Category (optional)
      Note: This is used as part of the page search results. To have additional terms added, please contact your Site Administrator.  
    • Add a event Tag (optional)
      Note: Add topics to your page. This is used as part of the search results. To have additional terms added, please contact your Site Administrator.
  13. Related Content Section
    • Add a Person Reference (optional)
      Note: The person must first be added to the site to display in the results.
  14. Scheduling Options Section
    • Publish on (optional)
      Note: All fields must be completed for this to work. If a field has gray text, you will receive an error.
    • Unpublish on (optional)
      Note: All fields must be completed for this to work. If a field has gray text, you will receive an error.
    • Publish state (optional)
    • Unpublish state (optional)
  15. Click Save
  1. Do all links work?
  2. The first time an acronym is used, it needs to be written out in full.
  3. Is the site structure of your content easy and logical to follow?
  4. Accessibility - Are all e-mail addresses accessible (not written out in long form)?
  5. Accessibility - Is all URL text accessible (not written out in long form)?
  6. Accessibility - Is button text accessible (text does not include terms like "learn more," "read more," etc.)?
  7. Accessibility - Do all images have the appropriate alt text?
  8. Do you have copywrite permission to use the image?
  9. Any images should not look like stock photos.
  10. Is your image an actual photo and not clip art or the like?
  11. Accessibility - No images have text as the main message.
  12. Accessibility - Have all documents on the site been remediated?
    Note: This means your document has gone through a special process to make it meet the WCAG 2.0. This is a Federal requirement that UCLA must meet. For more information on accessibility, please contact the UCLA Disabilities and Computing Program.
  13. SEO - Do pages have target keywords?
  14. SEO - Do pages have meta descriptions?
  15. SEO - Have social media images been added (if needed)?
  16. SEO - Have canonical URLs been added?
  17. Has another person proofread your content?
  18. Has a stakeholder reviewed and approved your content?
  19. Publish your page person profile.

Review Your Content as a Non-login User  

  1. Can you get to your page?
  2. Do all links work and not use terms like “Learn More”?
  3. Verify that your images do not have text as a main message.
  4. Does your page have a left-hand menu?
  5. If you had never been to the site before, would you understand the message?